Decoding the new office ecology!

Four major evolutionary scenes of the China International Furniture Fair (Guangzhou) Office Commercial Exhibition

At present, the global office furniture industry is developing rapidly. Against this background, what is the development level of China's office furniture industry? In what direction will it move in the future? These questions have attracted much attention from the industry.

On March 31, the 55th China International Furniture Fair (Guangzhou) Office Commercial Exhibition came to a successful conclusion at the Canton Fair Complex. As Asia's leading professional exhibition, this exhibition covers an area of ​​over 240,000 square meters, bringing together world-renowned companies, providing a good opportunity to answer the above questions.

According to CSIL (Centre for Industrial Studies, Milan Industrial Research Center), in 2023, the total output value of global office furniture will be US$52.5 billion and the total consumption will be US$48.8 billion (factory price basis). Among them, China, with a total output value of US$17.1 billion and an export value of US$5.8 billion, accounts for about 41% of the total global office furniture exports. As a key window of the industry, the China International Furniture Fair (Guangzhou) Office Commercial Exhibition vividly demonstrates the industry's prosperity and vitality and its continued upward development trend.

Through this event, not only the booming development of the industry is fully demonstrated, but also the four major evolutionary pictures of "future office" are outlined, providing important basis for industry participants to gain insight into the future development direction and leading the office industry to a new stage.

Affected by the slowdown in global economic growth, changes in office models, generational changes in consumer groups, and technological innovation, the office furniture industry is facing structural adjustments.

From the consumer side, Generation Z has gradually become the main force in the workplace. They grew up in the wave of digitalization, deeply influenced by multiculturalism, and have unique consumption concepts and aesthetic orientations. Zhu Fengmei, director of the market planning department of Sunon Technology, pointed out: "After Generation Z became the main force in the workplace, the aesthetic standards, functional requirements and usage scenarios of office space have undergone qualitative changes." This change has forced companies to transform from simple product manufacturers to space solution service providers.

In the global trade environment, international environmental protection barriers such as the EU EPD certification and the US GREENGUARD standard have continued to rise, bringing huge challenges to Chinese office furniture companies. However, on the stage of the China Home Expo (Guangzhou) Office Commercial Exhibition, many Chinese companies actively responded and transformed green development into core competitiveness, showing the characteristics of high concentration of big brands, high design content, and high sustainable popularity.

In the fierce competition in the global office furniture market, the China Home Expo (Guangzhou) Office Commercial Exhibition is an important display platform for Chinese companies. On this platform, Chinese companies fully demonstrated the results of their strength improvement, gradually growing from "followers" to "rule makers". This transformation demonstrates the strong strength of Chinese companies and also foreshadows the reshaping of the global office furniture industry.

This China Home Expo (Guangzhou) Office Commercial Exhibition is not only the "annual review" of industry development, but also the "strategic starting point" of industrial transformation. When intelligence, sustainability, and scenario-based development become irreversible trends, Chinese office furniture companies are using innovation as an engine to reconstruct value coordinates in the global market. As the theme of "sustainability" of the exhibition indicates: in this endless transformation, only those who continue to evolve can lead the future.