Why do offline exhibitions, which are indispensable, generally lack "imagination space"?

  Offline exhibitions are extremely irreplaceable, especially for the home furnishing industry, which is mainly reflected in:
  The home furnishing industry is mainly based on distribution and agency, and its core lies in the establishment of professional endorsement and trust, and face-to-face communication is inevitable;
Offline exhibitions are more efficient. In just a few days, you can not only see different brands of similar products, but also see the development trend of the entire industry through the massive products of thousands of brands;

  With the rise of new models such as lifestyle, large home furnishing or whole decoration, brand investment promotion requires a complete physical space interpretation and professional expression;
The connection between upstream and downstream industries, from design to production, software, services, etc., even including raw materials and mechanical equipment, cannot be separated from the efficient organization of exhibitions;

  The exhibition is not only a product display, but also a concentrated display of corporate strength, brand image, brand culture and employee appearance.

  But at the same time, we also see that large and small exhibitions are making buyers aesthetically fatigued and overwhelmed by brands, and are becoming more and more like chicken ribs. It is no wonder that some people say: it is impossible to imagine the furniture industry without exhibitions, but it is also difficult to have a greater imagination for most furniture exhibitions.

  Looking back at Britain in the 18th century, the Industrial Revolution was in full swing, and various types of trade fairs or expositions were also deeply affected. A series of exhibitions with machine products, new technologies and inventions as the content have greatly led and even redefined people's values ​​and aesthetics for products. A large number of "inventions" implying innovation are striking at the exhibition, heralding the vitality of industrial civilization.

  In today's home furnishing industry, the return of design, the changes in the downstream industrial structure brought about by fine-decorated housing, and the exploration of industry integration by fully-decorated large-scale home furnishings, etc., the forces of change are ready to move. The times are undergoing drastic changes. As the underlying infrastructure of the industry, furniture exhibitions must also respond to changes and assume the mission of leading the industry to break through.

  Extending from trade exhibitions to content exhibitions, trend exhibitions, and quality exhibitions
The exhibition is rooted in the transaction needs of the market. Over the past 30 years, furniture exhibitions have become one of the most important driving forces for the development of the industry. It has given rise to a flourishing of all kinds of products, allowing hundreds of brands to enter the national market from obscurity.

  Today's home furnishing industry has basically gone through the era of barbaric growth and urgently needs to find a rational development path, and exhibitions have an obligation to do so. Specifically, trade is indispensable as the core and basic function of furniture exhibitions, especially exhibitions that focus on import and export trade, but its connotation needs to be expanded and its vision should be broader.